Lafarge truck design competition entries shortlisted

KUALA LUMPUR (July 16): Judges of the Lafarge Malaysia #happinessinthecity Truck Design Competition have selected 14 entries to be in the running to win a total of RM6,000 in cash prizes.

The competition is part of Lafarge Malaysia’s “Happiness in the City” campaign held for the first time in Malaysia. The aim of the campaign is to tell Malaysians that together, they can build happier cities and make Malaysia a better place. Meanwhile, the truck design competition aims to bring some colour and add “happiness” to the city.

The competition received a total of 42 design submissions from students of 16 universities in the country, of which 14 were shortlisted by a panel of eight judges on July 10. The judging criteria included creativity, relevance to the “Happiness in the City” theme and the best use of colour.

The judges were Lafarge Malaysia president and chief executive officer Thierry Legrand; vice-president of marketing and pricing Tolga Pekel; Southeast Asia and China head of branding Shirley Low; official media partner managing director and editor-in-chief Au Foong Yee; official paint partner Akzo Nobel head of marketing Shinta Iswandani; branding agency M&C Saatchi head of planning and managing partner Michael Quay; digital agency Columbus managing director Abby Kury; and event activation partner YouthToday head of operations Prassan Dhanagunan.

The 14 shortlisted designs were from 10 teams, namely the Chin Family from Universiti Teknikal Malaysia Melaka, Ji Xiang Ru Yi also from Universiti Teknikal Malaysia Melaka, Uuhoo the Unicorn from University Utara Malaysia, T Art from Universiti Tunku Abdul Rahman, Bowtuckle from Multimedia University (four designs shortlisted), Illustration Room from Limkokwing University, Zenu from Universiti Teknologi MARA (two designs shortlisted), Simple2 from Universiti Sains Malaysia, Pantheon from Universiti Kebangsaan Malaysia and Caterbillar from Taylor’s University.

The shortlisted teams will be given three weeks to paint the actual cement or ready-mix concrete trucks. Pictures of the trucks will then be featured on Lafarge Malaysia’s Facebook page for about a week in August for the public to select the winning designs based on votes and likes.

The top three most-liked designs will be announced by mid-August. A special “creative use of colour” award will also be presented by Dulux.

As part of the campaign, Lafarge Malaysia also partnered to carry out Happiness in the City Index 2017 survey earlier in May.

The survey received close to 1,800 respondents from the Klang Valley, Penang and Johor Bahru.

This story first appeared in pullout on July 14, 2017. Download pullout here for free.

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